Since 2015, Odin Events have been enlivening shopping centres, town centres, and shopping destinations up and down the UK. With a passion for creativity, we specialise in transforming everyday locations into vibrant, engaging environments that invite people to linger, explore, and enjoy.
At a time when brick-and-mortar retail is facing increasing pressure from the threat of ecommerce, we’ve stepped in to create memorable experiences that encourage dwell time, boost footfall, and drive spending. From eye-catching seasonal installations to interactive trails and immersive events, our work is all about making public spaces more exciting, more inviting - and a whole lot more fun.
With trail themes ranging from Dinosaurs and Safari Animals to Nutcrackers and Gingerbread for the festive period, we truly believe that there is a trail to suit every place – which is why we offer a bespoke service if we don’t already offer what you’re looking for!
Tailored Experiences for Every Location
No two retail places are the same, and that’s why we approach each project with a fresh perspective. We work closely with BIDs, shopping centre managers, and local councils to understand their unique needs, audiences, and goals. Whether it’s a small-scale interactive pop-up or a town-wide placemaking campaign, we tailor every element to fit the space and story. We have a team full of out-the-box thinkers who are always coming up with exciting new concepts for events, as well as paying great attention to detail when working to a project brief.
Whether you’re looking to boost tourism, stand out in your local area, or increase spend across the destination, our events are always tailored to help you create maximum impact.
Celebrating the Seasons in Style
We love leaning into the seasons and holidays to create relevant and eye-catching experiences and displays that captivate audiences while celebrating the season. Every season offers a chance to surprise and delight, and we make sure our events reflect that.
Supporting Local Communities and Businesses
After working closely with BIDs since 2011, we understand the importance of not only entertaining, but also supporting the surrounding businesses. Increased footfall means more opportunities for shops, cafés, and services to connect with customers. By encouraging social sharing and community participation, our installations often become local talking points - creating buzz that extends well beyond the event itself.
To learn more about our enlivening projects and previous work, please get in touch with a member of our team via info@odinevents.com, or if you would prefer to give us a call, you can catch us on 01452 757559.