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FIRSTLY, WHAT EXACTLY IS EXPERIENTIAL MARKETING? WHY YOUR BRAND SHOULD CHOOSE EXPERIENTIAL MARKETING UNDERSTANDING BRAND EXPERIENCE FIRSTLY, WHAT EXACTLY IS EXPERIENTIAL MARKETING? Firstly, What exactly is Experiential Marketing? Essentially experiential marketing uses an actual real-life experience to market a brand.…

Experiential marketing uses real and unique experiences to market a brand and makes a valuable connection with consumers. When done correctly, this marketing strategy can be hugely rewarding and results in improved brand awareness, customer loyalty and a more positive…