Corporate events are more than just an opportunity to network and build relationships, from a marketing and PR perspective, these occasions also serve as a platform for companies to promote their social, cultural and environmental values. In recent years, the focus of corporate event entertainment has shifted, with sustainability, inclusivity, diversity, accessibility and communities being key priorities.
Sustainability in Event Entertainment
As companies become increasingly aware of their environmental impact, rightly so, sustainability has and should become a major consideration when planning corporate events. Event managers and organisers are seeking entertainment options that minimise waste, reduce carbon footprints, and promote eco-friendly practices.
Odin Events incorporates sustainability into our event entertainment services. One of our most popular products, the Giant Snow Globe, uses eco-snow made from potatoes and turnips, making it 100% biodegradable and saving approximately 120kg of plastic per year. Our Giant Snow Globe is very popular amongst corporate clients because it’s also a fun, interactive display that can incorporate company branding customisation. We have a wide range of trusted event entertainment resources across the UK, allowing us to choose local talent and minimise travel emissions. Our props and hires are made from high-quality materials that can be reused, minimising waste disposal. We fully support corporate social responsibility and environmental commitments, ensuring our entertainment solutions contribute to a greener future.
Inclusivity and Diversity
Inclusivity and diversity are crucial components in today’s corporate workplace, therefore event entertainment should also reflect and celebrate a company’s variety of cultures, identities and perspectives within the workforce.
Consider hiring a diverse range of performers such as musicians and dancers, can help ensure that the event appeals to a broader audience. Different cultural acts to highlight different traditions and ethnicities is also a great way to celebrate the differences. These are great ideas to provide entertainment, as well as educating audiences and fosters an inclusive atmosphere.
Accessibility
We understand the importance of accessibility when it comes to events, where all attendees, regardless of physical or cognitive ability, feel welcome and included. Accessibility should be a fundamental aspect of corporate event entertainment, ensuring that everybody can fully enjoy and participate in the experience.
Corporate event can be made accessible very easily. For example, Odin Events offer a Christmas Sleigh which is accessible. As Christmas is all about family and bonding, our Santa’s sleigh is made in a way that so wheel-chair can be onboarded in the sleigh, everyone can be a part of it when photos are taken. At fully managed events we host, we also make sure to offer SEN sessions so that lighting and sounds are suitable for required sensory needs.
Supporting Local Communities
As part of our sustainability commitment, we opened an office in the south of England to reduce carbon footprint but this has also enabled us to have access to more local talents for different locations, being closer to cities with denser populations. We are a big advocate of supporting local communities, which adds a meaningful touch to corporate events. We help choose trusted and local entertainers, vendors, and suppliers, to support local communities.
We also feel that local performers and artists often offer a more unique, authentic experience that reflects the character and culture of the region, which can make the event even more memorable and impactful.
It’s not easy planning a corporate event that suits the needs of the companies in every aspect, it requires thorough planning and entertainment selection that aligns with different values, as well as your company’s. We offer fully managed corporate event entertainment services, contact us to find out more. Keep up to date on current affairs and trends to ensure your event planning is not outdated, you can also read more on our corporate event ideas 2025 here!