High streets and shopping centres across the country are constantly looking for a competitive edge against online shopping, especially at Christmas time.
Online shopping is often quicker or more convenient and can be more economical as shoppers have access to hundreds of retailers at their fingertips. This leaves us to think, how can we get shoppers to come out and shop in person?
With the rising costs that come with running a business, there are more vacant units on the high street and in shopping centres than ever before. Empty storefronts can dampen the festive spirit and deter potential shoppers from visiting, but we see these vacant spaces not as a problem, but as a golden opportunity.
How to bring visitors to your shopping centre at Christmas?
We are utilising vacant units across the country by transforming them into incredible event spaces that will help boost footfall over the festive season. Our innovative approach brings new life to these spaces and creates memorable experiences for shoppers.
Introducing the North Pole Post Office - a unique and exciting Christmas activity that is engaging and appealing. Families can come visit the North Pole Post Office in the lead up to Christmas to meet some of Santa’s elves and take time to compose their Christmas lists.
Unbeknownst to the children, their adults are subtly handed a response from Santa that can be delivered to the child in the run up to Christmas at home!
There are multiple benefits to using vacant retail spaces for events, including:
Increased Footfall and average spend per head
Events attract visitors, which in turn increases foot traffic in the area, benefitting surrounding businesses by encouraging spend in the local area. When families come to experience the North Pole Post Office, they are likely to shop, dine, and explore the surrounding stores, boosting overall sales and economic activity in the shopping centre.
Increased centre appeal
Town and shopping centres become significantly more appealing when there are fewer vacant spaces. Active, occupied units contribute to a vibrant and lively atmosphere, attracting more visitors and fostering a sense of community. A bustling centre, filled with festive activities, can create a more pleasant shopping experience that online stores simply cannot replicate.
Positive image and Reputation
Active use of vacant areas can project a positive image and shows that the centre is dynamic and community focused. Members of the community are often quick to complain about vacant spaces, but using them for the benefit of the local community can only have a positive impact on your image.
Utilisation of Existing Infrastructure
Using existing infrastructure efficiently reduces waste and the need for additional construction, reducing build time and environmental impact. The environmental benefits can be used to help you align and work towards any sustainability goals you may have.
We don’t just do these magical transformations for Christmas!. We can create vibrant and engaging event spaces to suit any theme, any time of year - including “Spooky School”, a workshop based event that is to die for. If you want to take advantage of the amazing potential an empty unit can hold, there is no better time to get in touch!