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A Rawr-some Summer at The Fort! has been added to your quote list

A Rawr-some Summer at The Fort!

We installed a rawr-some Dinosaur Trail in The Fort, Birmingham for their summer holiday activation last summer. Keep reading to see the overwhelming response they recieved!

A Rawr-some Summer at The Fort!

The Fort Shopping Park demonstrated the power of immersive events with their highly successful Dinosaur Trail throughout the summer holidays in 2024. The engaging installation captivated visitors, increasing both footfall and dwell time across the shopping centre.

With a complete bespoke trail leaflet designed by Odin’s in-house team with full input from The Fort, we were able to create an engaging trail concept that made participants explore the entirety of the shopping park, in search of the 8 hidden dinosaurs.

The trail proved to be a massive success, with a range of increased and even record-breaking statistics being reported! Here’s what our client had to say:

The impact of the dinosaur trail at The Fort can not be underestimated. Our footfall rose by 19% over the summer holiday period and our dwell time rose by over 8%. They still remain a topic of conversation amongst the tenants many months on. As a site, we have decided to use Odin Events again this year for a safari trail as the engagement they create for both customers and our stores has driven summer sales growth by over 10% with some of the restaurants seeing almost double that. I feel that giving customers a reason to come to our site by providing free entertainment for over 6 weeks of the year is an easy win and creates only goodwill. Clarks had their best ‘back to school’ sales ever here in over 15 years, so it works!

What an amazing turnout for The Fort as a result of hosting a Dinosaur Trail! If you are a retail destination looking to boost your metrics over the school holidays, look no further than one of our exciting and engaging trails.

19% Rise in Footfall

8% Dwell Time Increase

10% Summer Sales Growth

Speak to us about hiring a Dinosaur Trail

 

 

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