We were approached in 2023 to create a brand new trail for a shopping centre that was looking for something new and fresh, to compete with other nearby christmas trails.
Our creative team got to work in our workshop, where they meticulously handcrafted different elements of the snowman trail, building the new snowman trail from scratch. The trail featured a series of delightful snowman scenes, such as:
- Roasting Marshmallows
- Choir Singing
- Sledging
- Skiing
The trail needed to be family-friendly, encourage exploration, and offer photo-worthy moments that visitors could share on social media, increasing the shopping centre’s visibility and footfall.
The Snowman Trail was installed in the shopping centre in key locations across the centre by our team. The trail install was more thorough than a typical Christmas trail, as each snowman was surrounded by relevant theming.