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Dior The Atelier of Dreams Event

In December 2022, we were asked to recreate Dior's iconic "The Atelier of Dreams" advert for a private event hosted by the haute-couture brand. This VIP event launched the Dior Holidays campaign and released the advertising video featuring Anya Taylor Joy, to Dior's VIP guests and team of airport Brand Ambassadors.

Dior The Atelier of Dreams Event

Dior's guests were taken on a festive journey, after watching the official release of the Christmas campaign advert they were transported into an enchanted Christmas dinner that replicated the atmosphere of The Atelier of Dreams. 

We were tasked with finding a like-for-like venue to the South of France's Château de La Colle Noire and decorate the dinner hall to represent the feelings within the advertisement piece. We created a luxurious gold interior with real Dressed Christmas Trees to match Dior's ornaments and mini shopping bags.

Guests were welcomed by mystical walk around acts, a white wolf and a snowy owl. Live entertainment and classical music acts played all evening, bringing Dior's vision to life.

Products used

1000+ lit candles

Each table was decorated with a range of candles to illuminate the dinner hall.

9 Christmas Trees

Each Dressed Christmas Tree was bespoke to Dior's brand with Dior ornaments and mini gift bags.

2 mystical live animals

Guests were welcomed by a white wolf and snowy owl to represent the animals within The Atelier of Dreams advert.

Here's what our client said:

"A fantastic evening"

Your team was so professional and made the evening run smoothly. We would certainly like to work with you again on the back of this success.

A.G, Christian Dior


Products used

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