This pop up activation transformed high streets and shopping centre event areas into vibrant, family-friendly destinations. The Easter Garden has proven to be a powerful tool for placemaking and community engagement during the Easter period.
The Concept
The activation begins with an Easter-themed trail. Children were first invited to explore the town centre/ shopping centre, following a series of Easter Rabbits place in the windows of local businesses. Each rabbit revealed a letter than, once collected, spelled out a themed word. Participants would then fill out bespoke designed trail leaflets along the way, which is a great way to encourage foot traffic throughout the entire area.
When the trail was completed, families gain entry to the main event area - the Easter Garden. This would be placed in a central area, acting as the heart of the Easter experience.
What’s included in the Easter Garden?
The Easter Garden was carefully designed and themed around Easter & Spring, with elements such as astroturfed ground, flowers, oak tree, flower archway, a giant Easter egg, and more. Aside the activities inside the event area, the pop up activation itself made an excellent photo opportunity, bringing the beautiful Spring nature scene into a town centre/ shopping centre. We also offered branded elements such as the Giant Easter Egg featuring logo/ branding. As part of the Easter Garden, there is an arts and crafts area, which will either decorate your own bonnet or bunny ears. A face painter could also be added to the event area - perfect for creating plenty of mini bunnies hopping around by the end of the day! Of course, one of the main features, Easter Bunny came to visit us in the gardens too!
This Easter experience was built with flexibility in mind, making it ideal for different sizes of pop up space and town squares.
Impact of the Easter Garden
Town centres and shopping centres that hosted the Easter Garden saw measurable benefits, including:
- Increased family footfall, attracting both local residents and day-trippers
- Longer dwell times, with many families spending the full afternoon in the area
- A boost in spending at local businesses, driven by the trail route and added foot traffic
- Positive feedback from retailers, who appreciated being part of the trail and benefitted from the increased visibility
- Strengthened community engagement, with locals praising the town centre as a fun, vibrant place to visit
A BID manager commented:
"We've had lots of great feedback from visitors and local businesses about the Easter Garden. It created a lovely atmosphere in the town centre and gave families a fun reason to spend time with us over the Easter holidays."
The Easter Garden is more than just an event - it's a placemaking experience that delivers footfall, smiles, and real economic benefit to town centres and BIDs. Get in touch with us to book the Easter Garden for 2026 - we offer installations nationwide, adapting to different event spaces - limited spaces available.
