The Gingerbread Trail

The Newest of our Covid secure, festive trails Keeping SHOPPERS socially distanced and ENTERTAINED this CHRISTMAS

With Christmas  just around the corner, what better way to encourage shoppers back onto the high-street than by providing a Covid secure trail. Meeting Government recommendations and guidelines for social distancing, the Gingerbread Trail is one of a number of trails that we have available for what will undoubtedly be a challenging and surreal festive period.

This unique and fun trail offers an exciting twist for shopping during the Christmas season.

  • Engage Shoppers
  • Increase dwell time
  • Increase spend.

Not only does this encourage lengthier stays within the town, but also show visitors new shopping locations they may not be familiar with.

How the trail works

The jolly gingerbread family have been out on a shopping spree and have become lost, it’s your job to locate, and re-unite the family by using your trail booklet to hunt them down.

10 Jolly Gingerbread characters will be located throughout shop windows, dotted around your chosen locations, each participant will be given a trail booklet with instructions and clues as to where to track them down, once found your gingerbread family member will be holding on to a part of the ingredient list, find all 10 Gingerbread people to complete the shopping list. –  ( the list can be tailored to any idea that you may have as the concept remains the same)


within your custom themed booklet, Trail explorers will find a map (to be supplied to us) of your location showing the locations of the lost family members, a trail sheet to complete as they find the family

There is also a coloring-in page and space for some of your local businesses to offer a fair degree of vouchers in time for Christmas!




  • A site visit from a member of the Odin team to discuss the locations of the Gingerbread people.
  • 10 Gingerbread family members, Mum, Dad, Aunt, Uncle, Boy, Girl, Dog to be installed in your desired locations.
  • 5,000  Trail booklets delivered to you in advance, each with maps designed around your town; including space for advertisements of current events.
  • Santa’s mailbox to collect completed trail forms.
  • 1 x face in the hole prop/peep board (restriction dependant)



Get in touch with our team to discuss further the features of The Gingerbread Trail and bring local businesses together with one of the latest in corporate event ideas.


According to the Swedish tradition, you can make a wish, using gingerbread. First, put the gingerbread in your palm and then make a wish. You then have to break the gingerbread with your other hand. If the gingerbread brakes into three, the wish will come true.

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