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Shopping Centre Events & Activations That Drive Footfall

At Odin Events, we help shopping centres, town centres and retail parks increase footfall and visitor engagement through immersive, fully managed activations. From themed trails and photo zones to seasonal grottos and pop-up experiences, we design and deliver events that attract, entertain, and convert.

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Santa's Grotto Shopping Centre Odin Events
Dinosaur Swindon Shopping Centre
Giant Easter Eggs for easter trail
Live Entertainment Shopping Centre

Themed Trail Activations for Shopping Centres That Boost Engagement

Looking to increase shopper engagement and boost dwell time? Our fully managed, footfall-driving trail activations are a proven way to enhance your family event programming and bring experiential energy into your space. Designed specifically for indoor environments, these engaging trails encourage visitors to explore the centre, visit key retail units, and return during key seasonal campaigns. 

We offer a wide range of experiential retail trails, including:

  • Christmas trails (with optional Santa’s Grotto integration)
  • Halloween trails (scare-free or spooky fun for all ages)
  • Easter trails (perfect for school holidays)
  • Custom themes for Summer, Back-to-School, Sustainability & more

Whether you’re looking to increase weekday visits or enhance a weekend event, our trail formats are tailored to drive measurable results and meaningful engagement.

See our Trails
Shopping Centre Trail Odin Events

Make your shopping centre the destination of the season with Odin Events' Christmas-themed entertainment and décor. We supply and install a wide range of Christmas props for shopping centres, tailored to create festive impact, boost shopper engagement, and support your experiential retail strategy.

Choose from high-impact installations such as:

Our Christmas retail theming packages are fully customisable and designed to maximise footfall and dwell time—while doubling as shareable social media photo opportunities that organically promote your centre.

Whether you're planning a centre-wide winter wonderland or a few standout festive zones, Odin Events provides end-to-end delivery, ensuring your Christmas activation runs smoothly and looks spectacular.

See our Christmas Props
A variety of Christmas Props including a reindeer prop, dressed christmas tree, nutcracker, candy cane and gingerbread man

Looking to deliver a memorable, family-friendly experience this Halloween? Odin Events specialises in Halloween theming for shopping centres, with creative, fully managed solutions that attract families, increase footfall, and bring a touch of spooky fun to your retail space.

Our pop-up pumpkin patch installation has become a seasonal favourite for shopping centres across the UK. It's the perfect indoor Halloween activation—ideal for creating buzz, entertaining children, and encouraging longer dwell times during the October half-term.

In addition to the patch, we offer a wide range of Halloween props in all sizes, from playful to mildly spooky, ensuring everything stays suitable for family event programming.

Add in photo opportunity zones and themed displays designed for social sharing, and you’ve got a proven strategy for experiential retail that drives both engagement and visibility.

See our Halloween options
Halloween Props and Entertainment Odin Events

Bring the magic of Christmas to life with Odin Events’ fully themed Santa’s Grottos, designed specifically for indoor shopping centres and retail environments. Our immersive grottos are proven to increase dwell time, boost customer spend, and enhance your centre’s reputation as a festive destination.

Whether you need a traditional winter wonderland or a branded, modern twist, we offer a wide range of Santa’s Grotto hire packages to suit your space, layout, and audience. All installations are modular, accessible, and fully managed from setup to takedown.

Pair your grotto with festive props, live elves, and photo opportunities to create a complete Christmas footfall-driving activation that delights families and builds seasonal buzz.

See our range of Santa's Grottos
Santa's Elf stood in front of a childs christmas list. The image also features letters, a gonk and red stockings.

Add energy and atmosphere to your centre with live entertainment that captures attention and encourages dwell time. Odin Events supplies a wide range of family-friendly performers tailored for shopping malls and town centre activations, helping you create engaging, memorable experiences for your visitors.

From seasonal walkabout characters like elves, scarecrows, and Easter bunnies to circus performers, musicians, and magicians, we provide live entertainment for shopping centres that enhances your event programming and gives customers a reason to stay longer—and spend more.

Our acts are perfect for weekend footfall peaks, school holidays, and themed campaigns and can be paired with props, trails, or photo zones for maximum retail event impact.

Live Entertainment for Shopping Centres & Retail Spaces
Circus Act Shopping Centre Odin Events

Looking for some event ideas or inspiration?

From magical seasonal installations to interactive family attractions, our blog is full of creative ideas to help shopping centres boost footfall, drive engagement, and create unforgettable visitor experiences. Click through for inspiration that delivers results.

Event Ideas

Here are a few examples of shopping centre events we've created in the past.

Shopping Centre Activations

Paws and Applause: Celebrating National Dog Day in UK Shopping Centres

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Halloween Events

Scare School

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Halloween Events

Halloween Events

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Shopping Centre Activations

Creating a Bespoke Christmas Trail

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Shopping Centre Activations

North Pole Post Office

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Make your next shopping centre event unforgettable.

Quality

It’s instilled in everything we do. From people to production we create unforgettable experiences, every time.

Trusted

We will handle everything from start to finish, so you don’t need to worry. We do what we say we’re going to and won't let you down.

Innovative

We are a creative and ambitious team who pushes the boundaries of what’s possible. We’ll bring your ideas to life.

Relatable

We can adapt and engage with different clients in different way so we are aligned with the vibe of the event.

Kyle Sims

Having worked with Odin on a number of events held in the town I cannot recommend them enough. A great team that are on hand all the way through and have always delivered.

23/04/2023

Carrie Mosley

It was our first time using Odin and you can never be certain how things will work out. The end result was that we were totally delighted with everything from the booking process to the delivery of Crack the Code on the day - Charlotte was amazing to work with driven, attentive, hard working and always smiling - she felt like an extension to our own team - totally seamless - it improved the ROI on our investment at the conference for sure - I would have no hesitation in recommending Odin and hope to work with them again in the future.

30/06/2023

M Lees

Fantastic experience with the Odin team for our BID vintage circus event. Thanks to Bethyn and all the crew for sourcing and coordinating the performers, risk assessments and more. In particular, thank you for your amazing support on the day - set up, take down, acts and stewarding. Nothing was too much trouble. Couldn't have done it without you!

26/09/2020

Sophie Martin

Odin Events provided a photo snow globe for our Love Oxted Christmas event and they were super organised and easy to deal with. They just turn up and get on with it with no hassle at all. Thank you. Would definitely recommend.

16/01/2023

Paul Hodgson

Barrow BID hired Odin Events mobile climbing wall as part of a series of taster events for the town centre. The Wall was a huge success with queues all day long. The team at Odin were very professional and nothing was too much trouble, with great participation with the public attending the event.

20/04/2023

Queensgate Marketing

We hired the pumpkin patch for Halloween and it was huge success for the centre. Selling out on both days and we had lots of fantastic feedback from customers and retailers. We are looking forward to next year already.

14/11/2024


Google logo Excellent (4.80 Average*)
See all other reviews * as of 04/11/2024

Speak to us about your shopping centre event.

As the UK's leading Event Entertainment specialists, we organise high-quality events that push the boundaries of what’s possible. If you’re planning an event and would like to get in touch with us, just fill in this form and we'll be in touch as soon as possible. 

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