Are you planning to give your customers a unique and memorable experience this festive season?
Bring the joy and excitement of Christmas to your customers with a seasonal-themed Experiential Marketing Campaign. It’s the most wonderful time of the year and a perfect time for your brand to get creative, embrace the Christmas spirit and share something special with your customers.
Experience The Nutcracker Trail
A magical, engaging and unique experience, The Nutcracker Trail from Odin Events is not only fun for all ages but is a fantastic addition to your Christmas marketing campaign.
As we all know, shopping at this time of year can be stressful, but this festive trail offers an exciting twist and a memorable experience.
Get the whole town involved in the festive fun!
Our popular Nutcracker trail is ideal for town centres, shopping centres and larger retail stores, perfect for getting the whole town involved in the festive fun and increasing brand awareness this Christmas.
Working with you, we’ll strategically place ten or fifteen large nutcrackers in various locations around the town, shopping centre or similar location and provide up to five thousand nutcracker booklets. Participants can follow the map and search for the nutcrackers, filling out the trail sheet as they go along. Once complete, participants need to pop their trail forms into Santa’s mailbox to be in with a chance of winning a Christmas prize!
The Nutcracker booklets also include a colouring-in page as an additional activity can be custom designed to include space for advertisements of Christmas events, promotional offers or exclusive vouchers for all participants.
Want to spread the word about your magical nutcracker trail and get the whole town into the festive spirit? We’re able to provide and deliver up to 5,000 of the Nutcracker booklets to local primary schools and other community spaces and venues of your choice in the area, to encourage all to get involved!
How a magical Christmas Marketing Campaign can benefit your brand
Let the people know you’re open for business this Christmas, with an innovative and engaging approach to marketing.
There are loads of benefits to experiential marketing campaigns and live experiences. While searching for each magical nutcracker, your customers will be engaging with different areas of the town, and perhaps discovering different shops or Christmas offers they weren’t aware of. These lengthier stays and increased dwell time in your store, or retail space can result in more customers and sales during the winter season!
The trail also provides plenty of opportunity for photos and selfies! Participants can grab a snap with a Nutcracker or even transform into a nutcracker with the traditional ‘face-in-the-hole’ peep board! This makes great content for your digital marketing campaigns, as well as participants spreading awareness of your brand organically through their social media pages.
The Nutcracker trail is also a great way to increase the town’s familiarity with your brand’s message, bring local businesses together with a shared experience and to give something back to your local community.
Hire The Nutcracker Trail from Odin Events
Capture the true spirit of Christmas and hire The Nutcracker Trail from Odin Events. Festive fun for all the family, the trail is an immersive and unique experience that can turn your town into a magical winter wonderland!
The Christmas experts at Odin have over a decade of experience providing fun event entertainment nationwide and running experiential marketing campaigns for a wide range of businesses and household brands.
Each Nutcracker trail includes a site visit from a member of the Odin team to discuss the best placement for the nutcrackers as well as the installation of each 6.5ft tall Nutcracker King. The trail is available to suit your location and can also be hired with other seasonal entertainment and props from Odin, take a look at our Christmas Ideas for inspiration for your next winter celebration.
To hire The Nutcracker Trail, or discover more about our other experiential marketing equipment such as our Giant Snow Globes, Santa's Grotto, or Santa’s Sleigh, please do not hestitate to get in touch with us!