Shopping Centre Live Entertainment can be used to help you achieve different key metrics, but is especially effective at increasing the average dwell time of shoppers in your centre. With the right promotion, any Shopping Centre Live Entertainment will boost metrics such as average spend and footfall, but in this blog we will be highlighting the Live Entertainment options we have available if you are solely looking to increase well time in your shopping centre.
Dwell time is defined as the time that a customer spends in a space, whether it’s a single shop or an entire shopping centre, measured from entry time to exit time. Dwell time is a vital metric for shopping centres and retail spaces to track, as it closely correlates to customer engagement and purchasing behaviours. Longer dwell times are linked to higher spending, so planning events that increase this is a no brainer!
Live Entertainment Ideas for Increasing Dwell Time
Live Dino Show
The Live Dino Show is not only a great entertainment option that appeals to all ages, but it is especially great if you are looking to boost dwell time. Where it is held in a timed show format, shoppers will naturally not only wait around for the show, but then stay for the entire showing. Live Dino Shows can be up to 20 minutes long, plus some additional time for an informal meet and greet afterwards - which is roughly an extra half an hour of dwell time! Shopping Centre Live Entertainment is a lot more effective than walkabout acts as the interactions for solo walkabouts tend to be a lot quicker
Children’s Entertainers
hey do exactly what the name implies and much more! Children’s Entertainers are perfect Shopping Centre Live Entertainment as they can be adaptable to suit your audience. Children will always want to stay for the entire act, which in turn increases the dwell time of their parents. By effectively marketing scheduled performances, shopping centres can distribute visitor flow across different time slots, enhancing both the guest experience and overall visitor volume.
Balloon Modellers
Such a simple live entertainment but is wonderfully engaging for children. They’re fantastic for entertaining children of all ages, encouraging them to stay in one place for longer. This would work really well if your shopping centre has a high foot traffic area so whilst children queue and wait their turn, families remain in the area, increasing dwell time organically. Balloon creations are often a great visual to share on social media too, potentially bringing an online presence to your event.
Face Painters
One of the most popular and easy additions as a shopping centre live entertainment to add to any activations to tie in with the rest of the event theme. With the nature of face painting requiring some time, it helps encourage parents to stay in the shopping centre for longer periods of time. By having face painters near restaurants or retail stores, it can definitely help increase visitor engagement too.
Walkabout Performers & Actors - We offer a wide variety of performance acts which is a great addition for shopping centres looking for roaming entertainment. Walkabout performance is a great way to introduce live entertainment taking up minimum footprint as it often requires very little to no space for set up. Engaging shoppers in a way that can help encourage them to explore more of the centre and stay longer than they might have planned.
Live Music
Music being an additional sensory element can bring a more immersive shopping experience to your centre. Building an atmosphere with music is a powerful mood-enhance and tool to transform shopping experiences. Strategically placing musicians in retail areas will help draw more foot traffic and dwell time.
Shopping centre live entertainment is a great addition to any events and activations, bringing in an engaging, multi-sensory experience that invites people to stay, shop and return. Contact us to learn more about our live entertainment options for shopping centres or read our last blog for other family entertainment ideas!